Water is the cause of hair color fading but Nexxus has the cure!

Breaking news!
According to mybeautyberry.com, water is the true culprit behind hair color fading! Although most people think that sun is to blame for your freshly dyed tresses becoming dull and colorless, it’s been proven that water has a much bigger effect on them. Washing your hair with normal, drugstore shampoos is actually removing the $200 dye job you just got done… who would have thought?! Even most color protecting shampoos are not formulated to protect from the damage of H2O. Instead, they have SPF in them to protect from UV rays, which is useless against water.

The solution?
Nexxus proprietary technology CPF (Color Protection Factor). This line is intended to minimize the color fade that water causes. Apparently, the shampoo forms a barrier against H2O, preventing it from getting into the hair shaft. According to the simple test done at mybeautyberry.com, the shampoo actually works!

Try it for yourself!
Visit http://www.nexxus.com/Products/Dualiste for details on the Dualiste line of color protection shampoos and conditioners. Nexxus Salon Hair Care products are available in your hair care aisle at grocery, drug, mass, and club retailers across the US.

Preventing color fading is most important for brunettes and redheads, because light hair doesn’t fade as easily as dark.

Of course, the best way to protect your hair color is to wash it less often, period. But obviously, you’re going to have to break down and get your hair wet sometimes. That’s where Nexxus comes in.

Xoxo,
Sarah
Your PJ (Product Junkie)